7.24.2014

1ST KO SI 3RD: LOVE IN THE TIME OF RETIREMENT


Reality of things compels us to live life as it unfolds. We move with the times and work with what's on hand. This is often the way we create the story of our lives. There's a chance to leave a supposed love story behind to settle with the more obvious life offerings, forgetting what could have been and then one day after many years of work and family life, fate brings back a chance for the heart to open up a space for love again. This is the story of a married retiree named Cory brought to life by Ms. Nova Villa and her love interest when she was still single, Third portrayed by Mr. Freddie Webb in 1st Ko si 3rd, an official entry to the 2014 Cinemalaya Film Festival.



"I would like to tell a story about an interrupted love," says Real Florido the film's writer and director. "Then play with the idea of giving it a chance when the characters are in the senior years." The film's excitement and complication come from the fact that Cory and Third are in their 60's and are married to different partners. "This film also shows how a retiree would spend her 'free' days and look forward to the future after ending her decades of labor in the city treasury office," Florido added.



Bringing Back an Old Spark

Villa and Webb have been known in the 1990's as well-watched comedic couple. Their chemistry doing funny skits on television has had a good following from numerous households. At this day and age of multifaceted showbiz coupling, 1st Ko si 3rd is bringing back to the silver screen the wholesome tandem. This time providing both young and mature audiences with unadulterated family entertainment that gives an insight about life and love.



Igniting a Dream

Real Florido has been writing for one of the most competitive and prevailing television networks in the country where he has made and lead content for several entertainment shows. His background in video production started in college. He also did several collaborations on independent film making before he had an entry approved to the 2014 Cinemalaya Film Festival with 1st Ko si 3rd.



"I want to advocate delivering content to audiences that that will make them think and realize some aspects of everyday living that are sometimes overlooked," Florido states. "My entry to this year's festival intends to do that and I look forward to being able to create more projects with compelling messages in the future," he concludes.

2014 Cinemalaya Film Festival will be at the Cultural Center of the Philippines on August 1 to 10, 2014.


For more information please contact:
Philip Ace Falcon
Mobile: 09178628984
E-mail: pacefalcon1@yahoo.com

Real Florido
Mobile: 09175277325

E-mail: realflorido@gmail.com

7.20.2014

"SANIB PWERSA": ONE BIG FIST-BUMP FOR THE ALL NEW COLT 45


We, Filipinos, have our own way of greeting each other. Some simply say a hi or a hello, while others give each other a hi-five.  We also have the penchant of personalizing our greetings depending on who the person is. The more unique, the better it is.


Colt 45, the beer brand that a lot of us are familiar with has Filipinized the “so called” hi-five into a fist bump which they’re introducing as “Sanib Pwersa”. This represents sincerity and loyalty among comrades.


Colt 45 didn’t only change the salute between friends but also the taste and look of
their bottle. Greg Anonas, Asia Brewery Inc’s Marketing Manager for Alcoholic Beverages said that embracing the idea of celebrating brotherhood allowed them to revolutionize the brand’s flavor and to optimize sharing by placing the fist bump on their label to symbolize brotherhood; and work with great brand ambassadors to help make the spirit of “Sanib Pwersa” come to life.


These changes made by Colt 45 on their brand were made to make the consumers aware that drinking their product is not to promote drunkenness but it is a vehicle to bond, to celebrate brotherhood and to promote camaraderie among friends.



To show their support in this big change in Colt 45, Raymund Marasigan and Abra, the latest brand ambassadors of Colt 45 joined forces to write a song about “Sanib Pwersa”. “Sanib Pwersa” is about the story of Filipino brotherhood. About how each and everyone contributes something to the table and how great things happen when you and your bros come together,” shares Raymund.

The all new Colt 45 is now available in 7-11, Padi’s Point, major supermarkets, and sari-sari stores across the country for a suggested retail price of Php 21 per bottle.

Mag “Sanib Pwersa” na at sama-sama nating lasapin ang bagong lasa ng Colt 45.

7.03.2014

TakBohol: BOHOLANOS RUN TO BUILD A SCHOOL



Hundreds of Boholanos will unite for a fun run to support the construction of a school building in the earthquake-hit province of Bohol. On Sunday, July 27, 2014, Tapok- Tapok Bol- Anon, Inc., an organization of Boholanos based in Manila, in partnership with Habitat for Humanity Philippines will gear up towards the race for a brighter future of the youth of Bohol. The fundraising marathon is expected to be one of the biggest gatherings of the Boholano community in Manila this year.

Habitat is a non- profit organization which envisions a world where everybody has a decent place to live,. Habitat is committed to addressing the housing backlog in the Philippines, where millions remain in substandard housing.

In October last year, a magnitude 7.2 earthquake rocked parts of Bohol and the Central Visayas, destroying infrastructures and leaving hundreds of people dead. Just 3 weeks from the quake, the region was not spared from the path of the super Typhoon Yolanda (international name “Haiyan”) which sent some 40,000 Boholanos homeless. With these figures in mind, the Tapok- Tapok Bol- Anon Inc. saw the great need to partner with an organization to help their fellow Boholanos rise from the tragedy.

Today, more than six months after the earthquake, many families in Bohol remain homeless. In response to this need, Habitat targets to rebuild over 8,083 homes in 17 badly affected municipalities across the province providing decent, earthquake-resilient shelters to families still living in tents and make-shift houses.


All funds raised from the fun run will help fund the construction a school building in one of the worst hit barangays in Bohol. Tapok- Tapok Bol- Anon, Inc. hopes to help school children still holding their classes in tents and makeshift learning facilities. Registration fee is P300, the run categories are 3k and 4.5k. Participants will run around the Veteran’s Memorial Hospital grounds.

Tapok- Tapok Bol- Anon, Inc.  was formed to further enhance the camaraderie and leadership of mid-level Boholanos based in Manila and contribute to Bohol’s well-being. Over the years, Tapok- Tapok Bol- Anon, Inc., has partnered with various government agencies and private organizations for programs to help support the needs of the Boholanos.

Today, Habitat for Humanity Philippines aims to rebuild the hard-hit areas in the various Visayan islands. It has continued to raise funds and gather volunteers in its goal to build 8,083 homes in 1,059 barangays of the 17 municipalities of Bohol. Habitat continues to seek  the support of groups and individuals in building a better future for  the Filipinos. To know more about Habitat and its programs, or to volunteer log on to www.habitat.org.ph.


To know more about “TakBohol, Run for a School”, please contact Mr. Aries Sarmiento at 0915-4079217.