10.29.2014

FREAKY SATURDAY AT NUVALI’S NIGHT SKY CINEMA


NUVALI and Sky Cable showcased three horror movies with Night Sky Cinema Presents: Fright Night at The Fields, NUVALI, Laguna that brought shivers to the viewers last Saturday, October 25, to herald Halloween. Aside from the big screening event, it also showcased food fair and game events. There were even Halloween characters roaming around the grounds to add to the festive atmosphere.

Photo Courtesy of: Open Diary of an Only Child

Families and friends gathered to a picnic-themed movie marathon at the NUVALI soccer ground. Everyone was thrilled to see the movies that were thoroughly selected by the organizers to make sure that the night would be filled with screams of terror. Satisfied smiles shining from the faces of the viewers after the movie marathon was proof of the success of the outdoor film activity.

The film screening started at 5:00 pm and ended at around 1:30 am. The films were shown according to the level of terror it could elicit from the audience. The screening started with Zombieland, followed by The Sixth Sense, and, lastly, The Conjuring which was categorized as Rated R for containing disturbingly violent and terrifying scenes as per IMDb.com.

Photo Courtesy of: Open Diary of an Only Child

To make the night more knee-quaking, games were held at intervals during the marathon such as Zombie Hunters where people got the chance to chase after zombies, take photos around the area and at the Photo Haunt wall. The participants also got a chance to solve the Zombie Mystery to win prizes.

Photo Courtesy of: Open Diary of an Only Child

Photo Courtesy of: Open Diary of an Only Child

Karen Vizacarra-Virey also known as “DJ Dylan” of rock alternative radio station NU 107.5 hosted the whole event. The NUVALI’s signature film activity was made possible with the joint effort of NUVALI and Sky Cable with the help of Nutrilin, La Filipina, Yellow Cab, Amaia, OLX and Pambatang Solmux.

10.28.2014

Habitat and Minka Collaborate for a Common Purpose

PRESS RELEASE:



“Minka” a South American term meaning “collaborating together for a common purpose” is now starting to be the trendy byword amongst the health-conscious market with its advocacy of being known not just as an ordinary toothbrush, but spearheading a so-called “toothbrush movement” .
In a groundbreaking partnership, Minka Toothbrushes, which are available at all Healthy Options stores nationwide, have partnered with Habitat for Humanity Philippines in its ongoing social advocacy campaign.


For every sale of a Minka Toothbrush at Healthy Options, 10% of its sales will go towards ongoing projects by Habitat, particularly its water, sanitation and hygiene (WASH) program. The Minka Toothbrush packaging will also include Habitat’s logo, to further promote its advocacy and awareness to socially conscious customers.
Minka Toothbrushes, incidentally, are biodegradable bamboo toothbrushes, that are environmentally-friendly.
“At Habitat, we believe sanitation and health are improved when you provide a family with decent housing, tying hand-in-hand with Minka’s vision to raise worldwide awareness on sustainability and health,” said Charlie Ayco, CEO and Managing Director of Habitat. 



Minka also plans to produce a biodegradable soap in line the WASH program and the Toothbrush Movement.

“Partnering with an organization which aims to improve livelihood across the world, strengthens both Minka’s and Habitat’s collaborated work towards a global, unified goal,” said Ayco.


 

7.24.2014

1ST KO SI 3RD: LOVE IN THE TIME OF RETIREMENT


Reality of things compels us to live life as it unfolds. We move with the times and work with what's on hand. This is often the way we create the story of our lives. There's a chance to leave a supposed love story behind to settle with the more obvious life offerings, forgetting what could have been and then one day after many years of work and family life, fate brings back a chance for the heart to open up a space for love again. This is the story of a married retiree named Cory brought to life by Ms. Nova Villa and her love interest when she was still single, Third portrayed by Mr. Freddie Webb in 1st Ko si 3rd, an official entry to the 2014 Cinemalaya Film Festival.



"I would like to tell a story about an interrupted love," says Real Florido the film's writer and director. "Then play with the idea of giving it a chance when the characters are in the senior years." The film's excitement and complication come from the fact that Cory and Third are in their 60's and are married to different partners. "This film also shows how a retiree would spend her 'free' days and look forward to the future after ending her decades of labor in the city treasury office," Florido added.



Bringing Back an Old Spark

Villa and Webb have been known in the 1990's as well-watched comedic couple. Their chemistry doing funny skits on television has had a good following from numerous households. At this day and age of multifaceted showbiz coupling, 1st Ko si 3rd is bringing back to the silver screen the wholesome tandem. This time providing both young and mature audiences with unadulterated family entertainment that gives an insight about life and love.



Igniting a Dream

Real Florido has been writing for one of the most competitive and prevailing television networks in the country where he has made and lead content for several entertainment shows. His background in video production started in college. He also did several collaborations on independent film making before he had an entry approved to the 2014 Cinemalaya Film Festival with 1st Ko si 3rd.



"I want to advocate delivering content to audiences that that will make them think and realize some aspects of everyday living that are sometimes overlooked," Florido states. "My entry to this year's festival intends to do that and I look forward to being able to create more projects with compelling messages in the future," he concludes.

2014 Cinemalaya Film Festival will be at the Cultural Center of the Philippines on August 1 to 10, 2014.


For more information please contact:
Philip Ace Falcon
Mobile: 09178628984
E-mail: pacefalcon1@yahoo.com

Real Florido
Mobile: 09175277325

E-mail: realflorido@gmail.com

7.20.2014

"SANIB PWERSA": ONE BIG FIST-BUMP FOR THE ALL NEW COLT 45


We, Filipinos, have our own way of greeting each other. Some simply say a hi or a hello, while others give each other a hi-five.  We also have the penchant of personalizing our greetings depending on who the person is. The more unique, the better it is.


Colt 45, the beer brand that a lot of us are familiar with has Filipinized the “so called” hi-five into a fist bump which they’re introducing as “Sanib Pwersa”. This represents sincerity and loyalty among comrades.


Colt 45 didn’t only change the salute between friends but also the taste and look of
their bottle. Greg Anonas, Asia Brewery Inc’s Marketing Manager for Alcoholic Beverages said that embracing the idea of celebrating brotherhood allowed them to revolutionize the brand’s flavor and to optimize sharing by placing the fist bump on their label to symbolize brotherhood; and work with great brand ambassadors to help make the spirit of “Sanib Pwersa” come to life.


These changes made by Colt 45 on their brand were made to make the consumers aware that drinking their product is not to promote drunkenness but it is a vehicle to bond, to celebrate brotherhood and to promote camaraderie among friends.



To show their support in this big change in Colt 45, Raymund Marasigan and Abra, the latest brand ambassadors of Colt 45 joined forces to write a song about “Sanib Pwersa”. “Sanib Pwersa” is about the story of Filipino brotherhood. About how each and everyone contributes something to the table and how great things happen when you and your bros come together,” shares Raymund.

The all new Colt 45 is now available in 7-11, Padi’s Point, major supermarkets, and sari-sari stores across the country for a suggested retail price of Php 21 per bottle.

Mag “Sanib Pwersa” na at sama-sama nating lasapin ang bagong lasa ng Colt 45.

7.03.2014

TakBohol: BOHOLANOS RUN TO BUILD A SCHOOL



Hundreds of Boholanos will unite for a fun run to support the construction of a school building in the earthquake-hit province of Bohol. On Sunday, July 27, 2014, Tapok- Tapok Bol- Anon, Inc., an organization of Boholanos based in Manila, in partnership with Habitat for Humanity Philippines will gear up towards the race for a brighter future of the youth of Bohol. The fundraising marathon is expected to be one of the biggest gatherings of the Boholano community in Manila this year.

Habitat is a non- profit organization which envisions a world where everybody has a decent place to live,. Habitat is committed to addressing the housing backlog in the Philippines, where millions remain in substandard housing.

In October last year, a magnitude 7.2 earthquake rocked parts of Bohol and the Central Visayas, destroying infrastructures and leaving hundreds of people dead. Just 3 weeks from the quake, the region was not spared from the path of the super Typhoon Yolanda (international name “Haiyan”) which sent some 40,000 Boholanos homeless. With these figures in mind, the Tapok- Tapok Bol- Anon Inc. saw the great need to partner with an organization to help their fellow Boholanos rise from the tragedy.

Today, more than six months after the earthquake, many families in Bohol remain homeless. In response to this need, Habitat targets to rebuild over 8,083 homes in 17 badly affected municipalities across the province providing decent, earthquake-resilient shelters to families still living in tents and make-shift houses.


All funds raised from the fun run will help fund the construction a school building in one of the worst hit barangays in Bohol. Tapok- Tapok Bol- Anon, Inc. hopes to help school children still holding their classes in tents and makeshift learning facilities. Registration fee is P300, the run categories are 3k and 4.5k. Participants will run around the Veteran’s Memorial Hospital grounds.

Tapok- Tapok Bol- Anon, Inc.  was formed to further enhance the camaraderie and leadership of mid-level Boholanos based in Manila and contribute to Bohol’s well-being. Over the years, Tapok- Tapok Bol- Anon, Inc., has partnered with various government agencies and private organizations for programs to help support the needs of the Boholanos.

Today, Habitat for Humanity Philippines aims to rebuild the hard-hit areas in the various Visayan islands. It has continued to raise funds and gather volunteers in its goal to build 8,083 homes in 1,059 barangays of the 17 municipalities of Bohol. Habitat continues to seek  the support of groups and individuals in building a better future for  the Filipinos. To know more about Habitat and its programs, or to volunteer log on to www.habitat.org.ph.


To know more about “TakBohol, Run for a School”, please contact Mr. Aries Sarmiento at 0915-4079217. 

6.24.2014

MAKING CONNECTIONS ON INTERNATIONAL MUSEUM DAY



The International Council of Museums-Philippines (ICOM-Philippines) is the National Committee and Secretariat of ICOM in the country, an international organization of museums and museum professionals committed to the conservation, continuation and communication to society of the world’s natural and cultural heritage, present and future, tangible and intangible. ICOM has a unique professional network of institutions and museum professionals worldwide collaborating and participating in discussions and reflections concerning museum development.

In line with the ICOM International Museums Day Celebration (IMD), ICOM-PH is pleased to announce its upcoming event entitled “IMD2014 Forum” echoing he ICOM theme, “Museum Collections make Connections” to be held on Friday, the 27th of June 2013 in Manila, Philippines.

In partnership with the De La Salle -College of St. Benilde, Habitat for Humanity Philippines, University of the Philippines – Diliman, International Federation of Social Science Organizations, Philippine Association of Museums Inc, International Movement for Development Managers, Hiniraya Cultural Heritage and Development Foundation, GULF AIR, and other institutional partners, we will – as one team, celebrate the annual International Museum day in June and reflect on the global theme, “Museum Collections Make Connection” as we create the opportunity to introduce and strengthen new and creative collaborations among members, their museums and their partner stakeholders. 

The objective for International Museum Day (IMD2014) is to continuously raise public awareness worldwide on the role museums play in the development of society. The global standard theme of IMD2014 is “Museum Collections Make Connections.” As the world moves away from traditional methods of engagement, museums musty find new ways to engage with their communities by making their collections more accessible and relevant to their stakeholders. It also encourages public awareness of the role of the museums in the development of society and promotes the connection that exists between different types of collection and their audiences.

ICOM – Philippines will be inviting representatives from its counterparts in Asia and Europe to share their won insights and best practices in making and keeping collections to the Filipinos. Speakers from province of Bohol will also be invited to share the current status of their lost treasures. Their presence will also solicit the help and support needed from the museum community in restoring and taking care of the collections affected by the recent natural disasters. Representatives of Indigenous People will also talk about their own collections that tell their stories. Congressman Teddy Baguilat of the lone district of Ifugao will share the collection, culture, heritage, and the current activities of the group of Indigenous People he belongs to. The Ifugaos are considered as the pride of the Philippine history and culture.

ICOM – Philippines is looking forward to see in museum professionals, advocate of museums, culture and the arts of everyone else who would like to learn more about the best practices on taking care of one’s collections using standards of museums’ code of ethics. ICOM – Philippines is inviting the public to join us as we celebrate the achievements of ICOM, share experiences as museum professionals and take ourselves to the next level of synergy.

If you would like to know more about ICOM Global, please visit icom.org or you may call ICOM-IMD Secretariat office at (632)550-2218. Please look for Ms. Mischelle Rico or Mia V. Morales.


Thank you and we look forward to seeing you on June 27 for International Museums Day 2014!

5.05.2014

A SILENT CONCERT THAT WOULD ROCK YOUR NIGHT


Sony Philippines hosted a meet and greet event with Bamboo Mañalac. The said event was held at the Sony Gadgets store in SM Mall of Asia. Being the Brand Ambassador of Sony’s ‘Music Deserves Respect’, Bamboo is endorsing the newest addition to the Sony MDR headphones line-up, the high Resolution Audio Series.




            “I’m constantly working to find the right sound for my music, I’m very passionate and committed to make sure that everything I hear in the studio can be heard perfectly by my fans when they listen to it on their headphones. Sony’s MDR headphones get the job done for me every time. It amazes me how dear and crisp every record sounds like through these headphones,” said Bamboo in one of his interviews.

             
            The High Resolution Audio is said to contain three times more sound quality than a regular CD, providing music lovers an enhanced listening experience, similar with being at a live concert or even inside a recording studio. With the launch of their “Music Deserves Respect” campaign, a better appreciation of music as well as the understanding on all the hard works and dedications by the musicians has been advocated.





             With this campaign, Sony will be hosting the first-ever silent concert in the country on May 8, 2014 which will feature rock icons and brand ambassadors, Ely Buendia and Bamboo. The said concert promised to offer a unique listening experience unlike any other.